Amy Ratcliffe

Planning Director, CHS

Amy created a strategy department from scratch for CHS, resulting in a growing in-house team that weaved strategic thinking into all campaign work. She also pioneered creative strategy for household brands, including HSBC UK, which has led to award-winning campaigns and delivers over 30% of the agency’s annual revenue. Colleague endorsement is glowing: "when I compare CHS pre Amy and post Amy, the difference is stark.