Bernadette Mallon

Senior Channel Manager - Owned Media , Tesco Bank

At the age of 28, Bernadette led the strategy to unlock Tesco Clubcard data to power the supermarket’s performance marketing strategies, with her team now outstripping the ROI of all other channels at the bank. In the words of her team, Bernadette has “a laser focus on performance whilst blending a creative vision that is unparalleled”.