Founder , Big Black Door
Gareth is the founder of Big Black Door, a strategic marketing consultancy and former Head of Marketing at Weetabix, where he oversaw the long-term brand strategy for the nation's favourite cereal. He has over 25 years' experience working within food and drink and has also had the pleasure of leading the marketing for household name brands like John Smith's, Bulmers, Lurpak, and Arla in local and global roles.
Since leaving Weetabix, Gareth has worked with household name brand teams like Coop, Birdseye (Nomad Foods) and Kingsmill (Allied Bakeries) to mentor their marketing leaders. He has also worked with scale-up, challenger brands like Mighty Drinks and Spoon Cereals to bring structure to and improve their marketing. Gareth is also a Non-Executive Director for Route, a media agency based in Newcastle.